||Globally one of the largest industries in terms of revenue and market size, media and entertainment enables people everywhere to participate in our heavily content-driven global culture, whether that be on the big screen, through a headset connected to a desktop, by streaming music or reading an ebook. Media, in particular, has taken the world by storm in this digitally-powered era by changing the way entertainment is delivered and distributed – and therefore, how content is consumed. Here, we explore the changing world of media and entertainment by discussing key trends in media preferences and consumption, and what this ultimately means for service providers and the future of the industry. Shifting preferences for online media consumption Reflecting a mass shift to on-demand digital media, streaming services have been “having their moment” for the past few years, and that’s not likely to slow down any time soon.  Deloitte observes that “…the rise of media players such as Netflix, Hulu, Amazon, Apple TV, Roku and Boxee are challenging the traditionally maintained supremacy of the television as the main entertainment hub.” This is simply because people want faster, better quality, and more accessible content compared to traditional media services, and digital avenues provide […]
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