Industry NewsGoogle's Secret 'Project Bernanke' Revealed in Texas Antitrust Case - EverOrange Partners

April 11, 2021

The program used past bid data to boost the tech company’s win rate in advertising auctions, according to a court filing.
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Google's Secret 'Project Bernanke' Revealed in Texas Antitrust Case

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The 8-Bit Orange in the Maelstrom

Our 8-Bit Orange is an homage to the era when our company’s founders first fell in love with technology, which at the time meant Atari, ColecoVision, Mario & Zelda, the Apple II, and the Oregon Trail. It is a reminder of the alpha, the first star in our technological constellation and the legacy from which we come.

Technology advisory and management as a vocation is a constantly evolving game that, like those early days, can be played but never mastered. Thinking back to those 8-bit origins, we maintain that sense of play in our work, despite constant challenges and the massive scale of solving problems for corporations.

Additionally, most depictions of the electromagnetic and gravitational pull of supermassive black holes are orange. Our 8-Bit Orange lives in the maelstrom of a constantly shifting marketplace. Curbing the confused movement and turmoil of that change is our mission. We aim to create enough gravity to pull in the best minds in historically disparate businesses, to benefit our clients, partners, contractors, employees, and stakeholders

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