Throughout my career, I’ve seen firsthand how IT creates siloed teams around technologies, and while good intentioned, this strategy ultimately leads to wasted time, money and resources. Whenever a new technology emerges, IT’s first instinct is to hire a new team with new skills to drive revolutionary change within the organization. Unfortunately, this strategy most often fails because of unrealistic expectations, and the organization ultimately disposes of the new technology, and the people as well.With the shift to hybrid working, new technologies like digital experience management solutions have the potential to greatly improve the experiences of all knowledge workers. That said, if IT organizations create yet another silo by hiring a new, small team focused purely on experience, the project will likely prove unsuccessful in driving business wide change.To read this article in full, please click her
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