Many high-performing sales teams rely on innovative technologies and data-driven insights to deliver personalized customer experiences. But not only is technology constantly changing, the role of selling isn’t limited to just sales reps anymore.As organizations pivot priorities and shift resources to keep up with ever-changing market conditions or economic disruption, non-sales reps, such as customer service agents, play a pivotal role in the customer lifecycle and can even uncover cross or up-sell opportunities. By accessing information based on a customer’s buying history, for instance, service reps can proactively recommend additional products or services to existing customers.To read this article in full, please click her
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