By Simon Walsh, NTT Ltd. CEO, AmericasThe Tour de France is the world’s great cycling race and a landmark on the global sporting calendar. As the official Technology Partner to race organizers Amaury Sport Organisation (A.S.O.) we’re continually looking for ways to help them achieve their business goals of revolutionizing the fan experience and using technology to digitally enhance their event operations.While a bike race traversing 3,400km across France may appear to be a million miles from the challenges that other organizations face, we’ve found this isn’t necessarily the case.As we continue to co-innovate with A.S.O. we’ve identified key areas that have enabled them to accelerate their digital transformation.To read this article in full, please click her
Read More