The financial services industry has long struggled with commoditization. One savings account, or credit card, or mortgage loan, is pretty much the same as any other. So how can banks stand out—especially as the age of the brick and mortar branch fades into obscurity and customers have extremely high expectations when it comes to digital products?If you ask Luis Uguina, chief digital officer at top Australian financial services company Macquarie Group, the answer has a lot to do with building a cloud-based data infrastructure that can deliver comprehensive services to customers in real-time. How do you do that? For one thing, you need to build a data architecture that can take advantage of data in motion or “fast data” — the information flowing between applications and IT systems that require real-time engagement in order to produce the experiences that banking customers have come to expect.To read this article in full, please click her
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