Once again, the world is in flux as we emerge from the pandemic, navigating the new normal of a hybrid workforce. This phase has signaled opportunities to return to pre-pandemic customer habits and preferences with increased options and choices. A strong retail sales forecast is already well under way due to robust market fundamentals and pent-up demand. The customer journey, or a brand’s end-user experience, is being upended once more. Despite the forced digital dependence prompted by the lockdown, this next chapter aims to establish end-user autonomy through customized digital and in-person experiences. Collectively, these experiences foster independence, which leverages the API economy much more profoundly than ever before.To read this article in full, please click her
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