Artificial intelligence (AI) and machine learning (ML) are fundamentally changing how customer experiences (CX) are built and delivered to customers, and Adobe is at the forefront of this trend. The company has long been a pioneer in delivering intelligent enhancements to its solutions. Its AI and ML technology, Adobe Sensei, has been integrated into various Adobe applications but can also be used independently to help brands succeed.Currently, 80% of Adobe Experience Cloud customers are using its AI and ML capabilities, largely because of Adobe’s approach to delivering intelligence. Because Sensei-powered capabilities are built into Adobe enterprise applications, marketers and developers can use AI out of the box easily and seamlessly. In addition, intelligent capabilities that are built on the Adobe Experience Platform can be accessed as AI-as-a-Service. With a goal of making the power of AI and ML available to all, Adobe has made its Sensei-powered capabilities easily manageable to marketers, content strategists, business analysts, developers, and IT.To read this article in full, please click her
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