When companies first deploy automation, they tend to follow a pattern. They see the efficiency automation creates and they want to find other tasks to automate to build on that initial success. The question is, how can they do it successfully? How can they create a self-sustaining program that multiplies automation’s benefits? The answer lies in what we call an “automation flywheel.”Let’s start with a definition. A flywheel is a mechanism that helps generate and distribute energy and maintain momentum. In business terms, the flywheel effect is where complementary activities create a virtuous circle where success compounds. For example, strong marketing leads to sales success, which makes it even easier to market more effectively, which increases sales again, and so on.To read this article in full, please click her
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