There are myriad reasons why an estimated 90% of startups fail. You need a great idea (and not just one great idea), you need inspiration, funding, smart people—and a fair amount of luck. Miss any one of these factors, and failure might be a foregone conclusion.For young companies or small teams that build applications, data can be another stumbling block. The databases they rely on have historically stymied innovation by being complex and costly to spin up, manage, and maintain. Proofs of concept—ideas with the potential to turn into something big—can die before even being tested due to a lack of funding or database capacity.But recent advances in database technology have begun making a real difference to a startup’s potential success. The complexities of setting up and maintaining a scale-out, distributed NoSQL database like Apache Cassandra™ can be shouldered by database-as-a-service (DBaaS) providers. And the availability of pay-as-you-go, serverless database offerings have opened new doors to experimentation and testing of new product or service ideas that might have been off the table before.To read this article in full, please click her
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