By: Larry Lunetta, Vice President, Solutions Portfolio Marketing, Aruba, a Hewlett Packard company.Not only has COVID-19 upended the traditional work environment, the resulting work-from-home (WFH) or hybrid-work scenarios have also forced employers and employees to rethink their respective relationships with technology and each other. In short, the reliance on a “virtual” office experience increases the need for secure and reliable remote connectivity that matches what the on-campus network provides.This shift in the traditional work environment, mindset, and experience of the workforce, has spawned an entirely new cross-generational cohort dubbed “Generation Novel,” or Gen-N, for short. Coined by digital anthropologist Brian Solis, Gen-N describes a collection of people who thrive on digital-first experiences, and place greater value on personalization, customization, and transparency from the brands they buy from, work for, and support. Above all else, they also understand, use, and demand more from technology – both at home and work.To read this article in full, please click her
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