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Industry NewsMcDonald's to Sell Digital Startup Dynamic Yield to Mastercard - EverOrange Partners

December 21, 2021

The burger chain, which acquired the startup in 2019 as part of its bid to boost sales at drive-throughs and digital kiosks, said the deal would allow Dynamic Yield to further scale its capabilities and grow its third-party business.
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The 8-Bit Orange in the Maelstrom

Our 8-Bit Orange is an homage to the era when our company’s founders first fell in love with technology, which at the time meant Atari, ColecoVision, Mario & Zelda, the Apple II, and the Oregon Trail. It is a reminder of the alpha, the first star in our technological constellation and the legacy from which we come.

Technology advisory and management as a vocation is a constantly evolving game that, like those early days, can be played but never mastered. Thinking back to those 8-bit origins, we maintain that sense of play in our work, despite constant challenges and the massive scale of solving problems for corporations.

Additionally, most depictions of the electromagnetic and gravitational pull of supermassive black holes are orange. Our 8-Bit Orange lives in the maelstrom of a constantly shifting marketplace. Curbing the confused movement and turmoil of that change is our mission. We aim to create enough gravity to pull in the best minds in historically disparate businesses, to benefit our clients, partners, contractors, employees, and stakeholders