How does a mere idea change to an unstoppable force? There is a “moment” of realization. That moment is the point at which the idea is so clearly communicated, and the value of it so easily visualized for people that everyone “gets it.” For some, the path to this moment of enlightenment can be a relatively straight line.Contextualize this into the enterprise. If the idea is a new product or new service offering the product owner can get to a “marketecture” rapidly – with enough content to test whether the idea has potential. They can more easily describe the anticipated features and functions, and test the propensity to buy with focus groups, trials, and other methods. Product management then steps in with an agile approach to sprint and iterate to MVP (Minimal Viable Product) glory.To read this article in full, please click her
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