Industry NewsCustomer loyalty is up for grabs; retention is now mission-critical - EverOrange Partners

April 22, 2021

Repeat any word or phrase enough, and it can lose all meaning. For many years, the term “digital transformation” has felt increasingly hollow; mere window dressing for any business initiative involving digitizing existing operations. Then the pandemic hit. Suddenly, we had an obvious definition focused on areas of urgent need, such as remote working and learning, digital commerce, robotic process automation, chatbots, and cybersecurity. For organizations that acted with urgency, digital transformation has a newfound meaning and purpose moving forward. The overnight shift to digital-first work and living forced years of digital acceleration in a matter of months, signaling the death of the multi-year transformation. Finally, after many difficulties and even failed attempts over the past decade, organizations overcame politics, bureaucracy, and fear, to march on a clear path forward to compete in a new world. The whole organization came together and oriented around one clear goal: supporting customers, and employees, as everything changed and continued to evolve in new directions. There was no choice if they wanted to fight for survival against digital Darwinism. “Adapt or die” was now the rallying cry of business and IT leaders!To read this article in full, please click her
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The 8-Bit Orange in the Maelstrom

Our 8-Bit Orange is an homage to the era when our company’s founders first fell in love with technology, which at the time meant Atari, ColecoVision, Mario & Zelda, the Apple II, and the Oregon Trail. It is a reminder of the alpha, the first star in our technological constellation and the legacy from which we come.

Technology advisory and management as a vocation is a constantly evolving game that, like those early days, can be played but never mastered. Thinking back to those 8-bit origins, we maintain that sense of play in our work, despite constant challenges and the massive scale of solving problems for corporations.

Additionally, most depictions of the electromagnetic and gravitational pull of supermassive black holes are orange. Our 8-Bit Orange lives in the maelstrom of a constantly shifting marketplace. Curbing the confused movement and turmoil of that change is our mission. We aim to create enough gravity to pull in the best minds in historically disparate businesses, to benefit our clients, partners, contractors, employees, and stakeholders

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