Brands are engaged in a very real competition to provide the best and most engaging customer experience. A large component of a best-in-class customer experience is the ability to deliver digital content that the customer finds compelling, useful, and informational—at the right time and in the correct manner. Customers, whether they are B2C or B2B, are often frustrated with today’s tidal wave of content because the useful and worthless are mixed together. For brands, the ability to provide the most optimal digital assets becomes a major competitive advantage.Adobe is now making it possible to dramatically enhance the management and delivery of digital assets with new capabilities to Adobe Experience Manager. The upgrades make it possible not only to create compelling content and deliver it to the right person at the right time, but also to create this content far more quickly.To read this article in full, please click her
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