Although the design thinking mind-set and approach is not new, it has become a business buzzword of late. At the same time, it remains a practical framework, adopted across a variety of industries, enriched with other proven approaches. It is used to develop reliable and repeatable products and services that resonate well with customers, consistently produce financial rewards, and build brand loyalty.According to the Design Management Institute (dmi.org), many publicly traded companies such as Apple, Coca-Cola, IBM, Nike, Procter & Gamble, and others have integrated design thinking into their corporate strategy.To read this article in full, please click her
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