Industry NewsWhat is information architecture? Structuring content for maximum value - EverOrange Partners

August 17, 2021

Information architecture defined
Information architecture is a discipline focused on structuring, organizing, and categorizing content and data in an effective and usable way, largely for websites and applications.Application front ends are becoming increasingly complex, spanning multiple platforms, covering multiple use cases, and drawing data from an ever-growing collection of information sources. Information architecture is the art of putting all the pieces together into a coherent whole.
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The 8-Bit Orange in the Maelstrom

Our 8-Bit Orange is an homage to the era when our company’s founders first fell in love with technology, which at the time meant Atari, ColecoVision, Mario & Zelda, the Apple II, and the Oregon Trail. It is a reminder of the alpha, the first star in our technological constellation and the legacy from which we come.

Technology advisory and management as a vocation is a constantly evolving game that, like those early days, can be played but never mastered. Thinking back to those 8-bit origins, we maintain that sense of play in our work, despite constant challenges and the massive scale of solving problems for corporations.

Additionally, most depictions of the electromagnetic and gravitational pull of supermassive black holes are orange. Our 8-Bit Orange lives in the maelstrom of a constantly shifting marketplace. Curbing the confused movement and turmoil of that change is our mission. We aim to create enough gravity to pull in the best minds in historically disparate businesses, to benefit our clients, partners, contractors, employees, and stakeholders

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