Part OneIn this two-part series, we’ll explore the marketplace shift of digital transformation, and why it’s no longer enough for modernizing enterprises.While demands for digital transformation are not new, there are new faces in the marketplace pursuing it—experienced, decades-old enterprises looking to compete with digital-born companies. These older enterprises are chasing after the gold standard, insisting upon Google-, Facebook-, and Amazon-like customer experiences. Automation initially sparked this progressive trend, but it was the pandemic that accelerated this radical—and permanent—marketplace shift. There is no reversing course as brick-and-mortar companies rush to decentralize and digitally adapt.To read this article in full, please click her
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