Google’s Core Web Vitals (CWV) are in effect, which means businesses must embrace optimization capabilities for visual media if they hope to benefit from search engine rankings. Besides SEO, CWVs paint a picture of how engaging and performant your website really is, so it’s in a company’s best interest to optimize toward the target metrics for the ideal user experience.Google’s CWVs are being leveraged as a way to provide a holistic picture of the quality of a user’s experience, measuring the existing reality of how a website performs and how a site visitor might be able to interact. These metrics are related to loading speed, responsiveness and visual stability. Simply put, sites are now rewarded by the leading search engine for improving the visual and interactive experience for online users. CWV metrics are starting to influence search results, and for brands, now is the time to take action – especially when it comes to optimizing for website images and videos.To read this article in full, please click her
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